Mission

earthnest enables its users to shop and live with adherence to their values and spread recommandations aiming to make the world and people’s lifes better by enhancing trust and streamlining relevant information

Vision

earthnest is a multiversal platform that delivers on its mission globaly in the most natural manner to its users

Production matrix

(u)sers ->
(u)nits -v
(e)arthnest
core
(a)
mbassadors
(i)
nfluencers
(o)
thers
# for 2020 eoy # for 2021 eoy 
(e)-commerce
platform
provide the
platform
spreadcopywritebuy256 contributions256 items on market
(a)ction eventsprovide
organiser’s
guide
organizesharefollow16 events1 new nest
(i)nformation
channel
issueeditstarsubscribe4 issues256 regular readers
(o)ther
business
product ownersscrum masterspioneersusers1 new
prototype
B2B module
# for 2024 eoy161284k2M 

Roadmap

this is how we plan to achieve our targets year by year

Progression matrix

yearskey activitykey skilladvancementmeansmetricsaspirations
2024stewardnessownershipsustainabilityfirmsgood“IPO”
2023productioneffectivityscalingproductsrevenueBEP
2022customer
acquisition
delivering
on promise
tractionprogramsmarket
share
angel
2021marketingtroubleshootingmaking
business
projectsimpactMVP
2020prototypinglearningability
to execute
actionsvalueMLP

Principles

due to the fact that start-up is really more of a survival than race, the following things are bare necessity rather than wish or ideal

Meta-activities

these are underlying processes of value creation that we’ll have to monitor and measure untill we learn to perform them naturally in production

Processing matrix

axes ->
assets -v
(o)riginal(i)nfluencial(a)gregational(e)xpansional
(o)
rganisation
ensure strong
core team
what do we offer
to our co-workers?
mergers?where to find our
future co-workers?
(i)
nvestments
who could be
our angel?
how much money
do we need?
where do we
rise capital from?
what types of
sources can
we use?
(a)lianceswith whom shell
we cooperate?
what is the
valueation of our
contribution?
control legal
aspects
are we alone?
(e)
xploration
who are our
mentors?
acquire datawhom shell
we consult?
learning

Plan

the plan anchored in our calendar derives from our goals for the upcoming year(s) as stated in Production matrix above and Performance matrix below

Performance matrix

2021 eoy1: (o)riginal2: (i)nfluencial3: (a)gregational4: (e)xpansional
(o)
rganisation
have 4 FTE’s at
core team
finetune onboarding processesset marketing processesexploit 16 events
we don’t organise
(i)
nvestments
get angel investmentset administration processesconsider 4
startup programs
infiltrate 4
communities
(a)liancesform 4 strategic partnershipscalculate our
objective value
document business processesfollow 16 closest
competitors
(e)
xploration
find 4
mentors
try 4 promissing
income streams
begin with outsourcingincorporate self-ownership principles
current
2020 eoy 8/16 accomplished1: (o)riginal2: (i)nfluencial3: (a)gregational4: (e)xpansional
(o)
rganisation
have 4 FTE’s at
core team N
finetune value
propositions Y
find 256
influencers Y
exploit 16 events
we don’t organise N
(i)
nvestments
define ideal
angel Y
calculate our
subjective value Y
consider 16
startup programs N
infiltrate 16
communities N
(a)liancesfind 256 potential
partners Y
calculate our
objective value N
become a legal
entity Y
follow 256
competitors N
(e)
xploration
find 16
mentors N
try 16 potential
income streams N
find 16
consultants Y
effective database
and library Y
evaluated

Lema 1

The thing that works best for us is peer-to-peer marketing. The make the most of it, we must all work on our personal brands, spread the idea, grow the community and last but not least spark the same motivation in others to gain momentum.

Lema 2

The most effective way of work on big and important tasks is a cooperation where everyone delivers what they can do best but with a limited effort that doesn’t exhust their energy and motivation.

Personal engagement matrix

area ->
activity -v
users / ownersinfluencersambassadorssellers
productionprovide platformpublish recommendationsbuild communitysatisfy the demand
production improvement shopping UXmedia reachmeetup processsales / offer
onboardingact as influenceract as ambassadoract as core teamact as marketplace
onboarding improvementgamifysimplifyprofessionaliseautomate
always true