founder’s fun facts: lowercase


On Wednesday we confirmed our prior agreement that earthnest should be written all in lowercase. We thoroughly considered all logical possibilities and found that:

  • EARTHNEST evokes funeral service
  • Earthnest is boring
  • EarthNest is ugly
  • earthNest is Negative
  • earthnest is the one – humble, simple, elegant.

As always there is a catch and that is the beginning of sentences. We couldn’t decide on that. Would you give precedence to the mark or to the grammer? Anyways, if you see any strange things with letter case on our site or in our materials, it’s due to that mentioned decision that we gonna regret one day 😉

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